(Healthcare Case Study)
Hasna Medika Group
Centralizing digital performance across a decentralized hospital and clinic network through brand-led social strategy, SEO, and paid campaigns.
(The Challenge)
Aligning clinical business goals with a fragmented digital presence
Hasna Medika Group operated a decentralized network of hospitals and clinics, each with its own audience and digital footprint. Without a unified strategy, digital performance had no clear connection to clinical growth objectives.
(The Objective)
One roadmap to unify a multi-unit clinical brand
Team Enablement
Centralize the digital roadmap and upskill a 15-member, multidisciplinary team to execute consistently across all channels and clinic units.
Brand Ambassador Strategy
Leverage high-profile brand ambassadors to build organic awareness, clinical credibility, and audience trust at scale.
Appointment Inquiries
Convert social and search traffic into qualified clinical appointment inquiries through coordinated organic and paid campaigns.
(Social Media - Instagram & Facebook)
Scaled reach across a unified clinical social presence
A consistent publishing rhythm, ambassador-led content, and stronger visual storytelling drove compounding growth across both platforms. Jun 2024 - Jun 2025 vs Jun 2023 - May 2024.
Reach & Impressions
- 728K
- Post reach +194%
- 887K
- Post impressions +1,500%
- 1.75M
- Page & profile reach +385%
Content Output
- 987
- Posts published +208%
- 9,677
- Video reach +115%
- 1,299
- Post shares +189%
(Website Performance)
Organic traffic that converts and stays
Visitors arriving through organic search showed strong engagement signals - spending meaningful time on site and returning at a low bounce rate. Jun 2024 - Jun 2025.
(The Result)
IQY helped Hasna Medika Group turn a fragmented clinical network into a unified, high-performing digital brand
A centralized strategy, an enabled internal team, and ambassador-driven content combined to deliver 1 million impressions, 35,000 website clicks, and a fourfold expansion of their social audience - directly supporting appointment inquiry growth across the entire group.