(Logistics Case Study)
Pos Logistik Indonesia
Modernizing the digital presence of one of Indonesia's logistics leaders through organic search, social media growth, and lead-focused paid campaigns.
(The Challenge)
Building digital authority for a national logistics brand
As a logistics leader, PT Pos Logistik Indonesia needed to modernize its digital presence to educate audiences and build brand authority in an increasingly digital landscape.
(The Objective)
Turn educational logistics content into measurable demand
Search Visibility
Secure top-tier rankings for logistics education queries and turn organic search into a steady source of qualified traffic.
Social Authority
Increase brand consistency and engagement across LinkedIn, Instagram, and Facebook through stronger publishing rhythm.
Lead Generation
Use Meta Ads testing to reach B2B and B2C audiences, then refine campaigns around high-quality lead outcomes.
(Search Engine Optimization)
Organic Search Dominance
Pos Logistik Indonesia secured top-tier visibility for high-intent educational logistics searches, with results prominently featuring Poslog's expertise and driving consistent organic traffic.
(Social Media Organic)
A stronger social footprint across priority channels
- +1,126%
- Post clicks YoY
- +165%
- Impressions YoY
- 18,807
- Followers
- 6,828
- Audience base
- 2.5%
- Engagement rate
- 11.5%
- Top post engagement rate
- +212.8%
- Content volume YoY
- 122
- Posts published
- 20.7%
- Top post engagement rate
(Paid Ads)
Meta Ads built for reach, testing, and lead quality
15
Campaigns across B2B & B2C audiences
-28%
Cost per acquisition (CPA) cut
1.03M+
Total audience reach
288
High-quality leads generated
(The Result)
IQY helped Pos Logistik Indonesia strengthen authority across search, social, and paid media
The work turned educational logistics content into visible search rankings, active social engagement, and measurable lead generation for both business and consumer audiences.